The words “down” and “up”, according to Fuller, are awkward in that they refer to a planar concept of direction inconsistent with human experience. The words “in” and “out” should be used instead, he argued, because they better describe an object’s relation to a gravitational center, the Earth. “I suggest to audiences that they say, ‘I’m going “outstairs” and “instairs.”’ At first that sounds strange to them; They all laugh about it. But if they try saying in and out for a few days in fun, they find themselves beginning to realize that they are indeed going inward and outward in respect to the center of Earth, which is our Spaceship Earth. And for the first time they begin to feel real ‘reality.’”Fuller also helped to popularise the concept of Spaceship Earth: “The most important fact about Spaceship Earth: an instruction manual didn’t come with it.”
“World-around” is a term coined by Fuller to replace “worldwide”. The general belief in a flat Earth died out in Classical antiquity, so using “wide” is an anachronism when referring to the surface of the Earth—a spheroidal surface has area and encloses a volume but has no width. Fuller held that unthinking use of obsolete scientific ideas detracts from and misleads intuition. Other neologisms collectively invented by the Fuller family, according to Allegra Fuller Snyder, are the terms “sunsight” and “sunclipse”, replacing “sunrise” and “sunset” to overturn the geocentric bias of most pre-Copernican celestial mechanics.
Fuller also invented the word “livingry,” as opposed to weaponry (or “killingry”), to mean that which is in support of all human, plant, and Earth life. “The architectural profession—civil, naval, aeronautical, and astronautical—has always been the place where the most competent thinking is conducted regarding livingry, as opposed to weaponry.”
